Startup tactics for non-techies


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“You don’t have to know how to code to be an entrepreneur… you just have to know how to hustle.”


Hustle Con is a one-day startup conference where the best non-technical founders give practical tactics on growing your startup. Basically, Hustle Con is a rock n’ roll version of TED, except not as hoity-toity and focused on startup entrepreneurs.

Hustle Con is created by The Hustle, a digital business news publication.


Hustle Con works like business school: You show up and are taught strategies for starting and growing your company. Except at Hustle Con, you’re not paying $50,000 to attend…because that’s just stupid.

We’ve gathered the founders of the fastest growing startups to give 30-minute keynotes on actionable tactics for launching and growing your startup. You’ll learn how they got started, how they grew, and what they learned along the way.

The conference will be at the Paramount Theater – a concert-style venue – in Oakland, California (5 miles outside of San Francisco). Capacity is limited to 2,500 people and we sell out every year (proof).


If you want to learn from the best founders in the world and hear their stories, then yes, come.

If you want to learn non-technical tactics (growth, marketing, hiring, getting started), then yes you should come.

The typical attendee works at or runs their own startup and wants to learn tactics on growing the company.

One attendee last year said, “It felt like I was having an intellectual orgasm during each talk.” That’s pretty gross, but if you want to have an “intellectual orgasm” then yeah, you should come too. You sicko.

Interested in seeing what past Hustle Cons were like?



“Kudos to you for putting on such an engaging and fun event, and getting such f*cking awesome speakers.”

Jason CalacanisFounder, WeBlogs & This Week In Startups
Jack SmithFounder, Vungle (& stuff)

Danae Ringelmann is the co-founder of Indiegogo, a crowdfunding site with $56.5m in funding. Ringelmann was inspired to reinvent the fundraising process after seeing her parents struggle to get a loan for their family business. While working for her MBA at Berkeley’s Haas School of Business, Ringlemann met her two co-founders, who were also passionate about the idea. Since launching in 2008, Indiegogo has seen over 275,000 campaigns.

Danae RingelmannFounder, Indiegogo

Sam Yagan is CEO of, the dating site that reported $799m in revenue in 2014. Yagan is also the founder of SparkNotes and OkCupid (which is now owned by Match Group, the same company that owns and Tinder). Yagan went to Harvard for his undergrad and Stanford for his MBA. In 2013, he was named as one of TIME Magazine’s ‘100 Most Influential People in the World’, and the next year he was listed in Fortune Magazine’s “40 Under 40.”

Sam YaganFounder, OKCupid

Otis is the co-founder and CEO of Goodreads – the world’s largest site for readers and book recommendations. Launched in 2007, the site has over 45 million registered members who have added more than 1.3 billion books and written more than 50 million reviews. Otis is a voracious reader, and he started Goodreads as part of a personal goal to read more books.

Otis ChandlerCo-Founder, Goodreads

Tom Montgomery is the co-founder of Chubbies Shorts, a weekend-tastic men’s shorts company with a massive following. Tom will be interviewing George Zimmer, founder of Men’s Wearhouse, Generation Tux, and zTailors. While the two brands are taking different approaches to retail startups, one thing is clear: both men have discovered a market that’s downright smitten with what they’re selling.

George and TomMen's Wearhouse & Chubbies

Amanda Bradford is the founder of The League, an exclusive dating app that matches smart, busy, and ambitious people together. The goal was to create power couples by matching up highly motivated single professionals. She raised $2.1 million in seed funding in January 2015. Amanda studied at Carnegie Mellon and Stanford, and worked for Sequoia Capital, Salesforce, and Google before launching The League.

Amanda BradfordFounder, The League

Andy Dunn is co-founder and CEO of Bonobos, a men’s clothing brand renowned for exceptional fit, bright colors, and great customer experience. Launched in 2007, Bonobos is now the largest retail brand in the United States ever launched over the web, with over 300 employees and $100m in revenue.

Andy DunnFounder, Bonobos

Danielle Morrill is the co-founder and the CEO of Mattermark, a data platform for venture capital companies to quantify signals of growing and potentially lucrative startups. Prior to that, Morrill was the Director of Marketing at Twilio, community manager at Pelago, Editor in Chief at Seattle 2.0, and business analyst at Expeditors International.

Danielle MorrillFounder, Mattermark

David Bladow is co-founder and CEO of BloomThat, an on-demand flower delivery service that’s reimagining the way we send thoughtful gifts. BloomThat’s improved system of working with local florists and couriers to deliver next day flowers has actually increased demand, with most of their customers placing orders 3x more than the average American.

David BladowCo-Founder, BloomThat

Ramit is a New York Times bestselling author and founder of He has been featured by the Wall Street Journal, ABC News, NPR, PBS, CNBC and more. Millions of people read his material to learn how to use psychology and systems to live a Rich Life. That could mean automating your finances, making more money, finding your Dream Job, or starting an online business.

Ramit SethiFounder, I Will Teach You To Be Rich

Brett Northart is the co-founder of LE TOTE where he leads the creative efforts at LE TOTE and brings years of design experience to the team. Brett most recently worked as an investment banker at Ridgecrest Capital, where he met his co-founder. A lifelong entrepreneur, Brett started his first business teaching CPR to businesses and individuals while still in college.

Brett NorthartFounder, LE TOTE

David Renteln is the co-founder of Soylent where he orchestrates strategic business partnerships and drives sales channels. He coordinates with businesses to formulate Soylent’s manufacturing and logistics processes, builds the company’s advisory board, and works with advertisers. Prior to joining Soylent, David worked at a biotech devices start up and co-founded an education technology company with Soylent CTO, John Coogan.

David RentelnCo-Founder, Soylent

Andy Puddicombe is a monk-turned-entrepreneur. He’s the co-founder of Headspace and the voice of Headspace’s guided meditations. Rich Pierson, his co-founder, has a background in marketing and new brand development and is the business expert behind Headspace. Rich and Andy met at a meditation training session. Their passion for presenting meditation in a way that their friends would genuinely enjoy lead to the formation of Headspace.

Rich & AndyFounders, Headspace

Jeff Chapin is the co-founder of Casper, the e-commerce mattress company that’s taking the sleep industry by storm. Jeff designs things that solve fundamental human needs and has had the opportunity to do so on a global scale, thanks to his experience at IDEO, The Gates Foundation, and the World Bank. At Casper, which earned $100m in cumulative revenue, Jeff’s trying to make sure we all get a good night’s sleep.

Jeff ChapinCo-Founder, Casper

Matthew BrimerCo-Founder, General Assembly
Tim ChenFounder, NerdWallet
Jack SmithCo-Founder, Vungle
Jessica ScorpioFounder, Getaround
Walker WilliamsFounder, Teespring
Arum KangCo-Founder, Coffee Meets Bagel
Arram SabetiFounder, ZeroCater
Tim WestergrenFounder, Pandora
AJ ForsytheFounder, iCracked
Adam DraperFounder, Boost VC
Gagan BiyaniFounder, Sprig
Jess LeeCo-Founder, Polyvore
Hustle Con has grown from a 400 person TED-style event for startup founders and employees to 2,000 attendees in only three years. Attendees range from startup founders to Fortune 500 employees and we’ve been called “America’s coolest conference.” Come join the madness.

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Look, there are 250 other tech conferences you can go to this year. We started Hustle Con because we were sick of boring events with lame cliches and fluff. We wanted to find big shot founders (not professional speakers) to teach real, actionable tactics that they used to grow their startup in a casual environment. We’d love for you and your friends to come. If you can’t make it or if the cost is prohibitive, you can watch last year’s presentations here.
Email Kera ([email protected]), Director of Hustle Con Operations