Hustle Con is a one-day startup event where the world’s most successful non-technical founders:

  • Tell their origin stories
  • Teach the practical tactics they used to start and grow their startup
  • Share behind the scenes insights on their wins and losses

How does it work?

Hustle Con works like business school: you show up and are taught strategies for starting and growing your company. Except at Hustle Con, you’re not paying $100,000 to attend.

We’ve gathered the founders of the fastest-growing companies to give 20-minute keynotes on actionable tactics for launching and growing your business. You’ll learn how they got started, how they grew, and what they learned along the way.

The conference will be at the Paramount Theatre – an art deco masterpiece of a theatre in Oakland, California (across the bridge from San Francisco). Capacity is 2,500 people and we sell out every year (here’s a pic of the crowd).

Who should come?

If you want to learn from the best founders in the world and hear their stories, then you should come.

If you want to learn non-technical tactics (growth, marketing, hiring, getting started), then you should come.

One attendee last year said, “You guys rocked my socks off… I literally had to buy new socks.” If you wanna get your socks rocked by a bunch of entrepreneurs, then you should definitely come.

More will be announced soon. Enter your email below to be the first to know when that happens.

James founded Blue Bottle Coffee in 2002, after leaving his career as a freelance clarinetist. His first roastery was a 186-square-foot converted potting shed in Oakland, California. Blue Bottle Coffee has now grown to a network of four roasteries and over fifty cafes, spanning the United States and Japan. These days, you can find 50 Blue Bottle locations in 9 cities worldwide. James, meanwhile, was named “Coffee Professional of the Year” by Imbibe Magazine, and one of Fast Company magazine’s 100 most creative people in business.
James Freeman

Founder @ Blue Bottle Coffee
Joey has long been passionate about making things from renewable resources, which led him to start Allbirds and begin tackling sustainability issues in the footwear industry. Allbirds, the sneaker startup with over $27m in funding, sells direct-to-consumer and is hailed as the “world’s most comfortable sneaker”. Prior to Allbirds, Joey held advisory and investment roles at Industry Ventures, Deloitte Consulting, and Goldman Sachs. He sits on the Board of education nonprofit Stiles Hall, and the Advisory Board of Wharton’s Baker Retail Center. He earned an MBA from Wharton, and a BS in industrial engineering from UC Berkeley.
Joey Zwillinger

Co-Founder & Co-CEO @ Allbirds
Sallie is the CEO and Co-Founder of Ellevest, a digital investment platform for women. She is the Chair of Ellevate Network, the global professional women’s network, and of the Pax Ellevate Global Women’s Index Fund, which invests in the top-rated companies in the world for advancing women. She’s the best-selling author of “Own It: The Power of Women at Work.” Prior to Ellevest, Sallie was CEO of Merrill Lynch Wealth Management, Smith Barney, and Sanford Bernstein. She was named in Fast Company’s “100 Most Creative People” in business list.
Sallie Krawcheck

Co-Founder & CEO @ Ellevest
Brian Scudamore is an entrepreneur who has always taken the road less travelled. At 19 years old, dropped out of college and pioneered junk removal with 1-800-GOT-JUNK?. He learned his lessons the hard way, firing his 11-person team, moving to a franchise model, and facing bankruptcy. Brian and his team survived it all, and the company remained profitable. Last year, 1-800-GOT-JUNK’ parent company earned $320m in revenue. Brian has since leveraged this success to launch three more franchised brands, which have made appearances on everything from Oprah to CNBC.
Brian Scudamore

Founder @ 1-800-GOT-JUNK
Pat is CEO and founder of Impossible Foods, a company at the forefront of making meat and dairy products from plants to satisfy meat lovers and address the environmental impact of animal farming. Known best for its Impossible Burger, the idea for the company came to Pat while he was on sabbatical from his position as an HHMI investigator and professor of biochemistry at the Stanford University School of Medicine. In 2011, Pat began working on Impossible Foods full time. Since then, the company’s raised nearly $300m, and opened a factory in Oakland that can supply burgers for 1,000 restaurants a month.
Pat Brown

Founder & CEO @ Impossible Foods
Jake is a 26-year-old serial entrepreneur based out of Los Angeles. He’s the CEO of MVMT, a lifestyle brand founded on the belief that “style shouldn’t break the bank” and that premium quality should come without big brand markups. MVMT, which was founded in 2013, has inspired millions of millennials around the world to “dress with intent” and to “live life on their own terms.” It’s now the fastest-growing watch brand in the world. Prior to co-founding MVMT, Jake launched three successful startup brands that each generated six-figures without raising outside capital.
Jake Kassan

Co-founder & CEO @ MVMT
Henrik Werdelin is the co-founder of BARK, the makers of BarkBox. BARK is a 350-person company with 500k subscribers. They’ve seen a 70% year-over-year revenue growth rate and 95% customer retention rate. For over 15 years, Henrik has been involved in a range of successful startups and corporate incubations as either founder, investor or advisor. Henrik has also served as Entrepreneur-in-Residence at Index Ventures, and ran product development for MTV International. Henrik has been featured on Fast Company’s ‘Most Creative People’ list and Business Insider’s ‘Silicon Alley 100’ list.
Henrik Werdelin

Co-founder @ BARK


Earliest Bird $149 BUY NOW
Early Bird $249 starting Jan. 18
General Admission $299 starting 4/5
You’re Late $399 starting 5/10
Last Minute $499 starting 6/14
VIP Hustler*

(15 available)
$2,499 BUY NOW
* VIP ticket includes: Admission to the Speaker Dinner taking place on June 21, 2018, reserved front-row seats for you and a guest at Hustle Con, expedited check-in, invite-only lunch at Hustle Con (courtesy of WeWork), one-of-a-kind swag bag with exclusive gifts from our partners

“I loved Hustle Con 2017! I was blown away by the speakers, their great advice/insights, the venue, sponsors, freebies, drinks, attendees, staff, organization, headshots. It.Was.Fantastic.”
“Hustle Con is the one event I make time for every year because the audience is incredible.”
“Hustle Con has become a must-attend event in the Bay.”

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