Katia Beauchamp, Author at Hustle Con

Katia Beauchamp

CEO + Co-Founder of Birchbox

Katia is the CEO and co-founder of Birchbox, the beauty subscription company with over 1M subscribers and 4M paying customers. Katia was working toward her MBA at Harvard Business School when she discovered a relatively untapped industry that was worth $500B: beauty products. She and her co-founder wrote up the business plan for Birchbox in 48 hours. They launched a beta test in 2010. After the beta test, they had a waitlist of 2,000 potential customers. Once they launched, they saw 100% month-over-month growth, ultimately hitting their 5-year plan in 7 months.